One thing that most of your members, conference attendees and website visitors have in common is that they want to have their say. They want to give their opinion and know they’ve been heard. And, if you don’t respond, the world is full of organizations or businesses who will.
Here are four tools that can help you gather info that will be helpful in making future decisions about event planning, marketing, and publications.
Suggestion Box is an easy-to-use, web-based service that can allow you to ask for ideas from your audience. It is a great tool for implementing some of the tips we shared in our newsletter about crowdsourcing. (Link to November newsletter.)
It starts with a widget that can be added to your organization’s website that directs website visitors to your suggestion box. Once in your “suggestion box” visitors can post ideas and rate the ideas of others.
Association staff can be given access to rate the suggestions internally and send messages to each other about the suggestions privately. You can also automatically notify consumers when one of their ideas has been implemented.
YackTrack is a free-to-use search engine. Focused on online conversations, YackTrack searches Twitter, Technorati, Google Blog Search, Flickr, Mixx, delicious, Identica and more. After completing a search, you can subscribe to an RSS feed to read new chatter about your search topic as it is posted.
GetSatisfaction is more tailored for businesses, but it can still be useful to organizations. The website allows individuals to report problems or complaints with a product or service. Setting up a free account could provide a great space for conference attendees to be honest about their experience at your most recent conference. Association staff members can then respond over the site.
SurveyMonkey is an online survey tool, that allows you to plug in your own set of questions, pick your industry, set your parameters and then get instant results. The service is free for up to 100 survey responses.